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Social Media Upgrade Social Business Team Building

[Updated] The Social Media Upgrade applies to most consumer-oriented brands that have been outsourcing much of their social media work to agencies. In 2013, digital marketing and brand executives are...

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Fire Drill [Social Business Team Building]

[Updated] The (social business) fire drill is sparked by an external or internal event that suddenly creates a sense of urgency and elevates management’s interest in social business/social media. They...

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Catch Social Media Leaders [Social Business Team Building]

[UPDATED] Catch Social Media Leaders applies to organizations with very conservative cultures—banks, insurers, healthcare, governments, B2B firms, and professional services to name a few—that have sat...

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Social Business Strategy Use Cases

[UPDATED] Social business strategy use cases represent scenarios in which most organizations find themselves, and they reflect some of the choices of which CDOs, CMOs and CEOs may use as they plan to...

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7 Social Business Transformation Tools [CDO Guide to Social Business Part3]

7 Social Business Transformation Tools provides digital executives the vital tools of online engagement, from the Social Business Life Cycle and Social Business Strategy Use Cases to the report that...

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Big Data in Healthcare and Education

Big Data in Healthcare and Education shares how U.S. and UK government agencies used big data & analytics to help evolve national policy and outcomes. These examples are useful because they show...

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Digital Transformation’s Personal Issue

Digital Transformation’s Personal Issue reveals personal treatment to be the key to breakthrough customer experience, and it shows how digital social spaces enable Chief Digital Officers to use...

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Using Social Media and Social Business Together to Evolve Experience

Using Social Media and Social Business Together to Evolve Experience reveals differences between “the two socials,” and its startling conclusion is that most businesses will benefit from keeping them...

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Chief Digital Officer Needs Analysis

Chief Digital Officer Needs Analysis is an executive summary of how CSRA helps organizations assess their need for “going digital” and hiring digital executives. These engagements serve as...

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Experiential Social Media and Business Intimacy

Experiential Social Media and Business Intimacy shows how social media grounded in customer experience holds the key to trust, relationship and profit. When businesses discover, invite, and build...

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